How Events Promoter Sol Trevino Made Her Pandemic Pivot

How Events Promoter Sol Trevino Made Her Pandemic Pivot
SheBully Events' Sol Trevino at work. Photo Credit: SheBully Events

Sol Trevino uses her background in on-air broadcasting, media buying and event promotion to run a marketing and entertainment company, SheBully Events. But then COVID happened. Since then Trevino’s expanded her current creative business ventures to include producing television and YouTube shows. She talked to guest curator Reesha Cosby (read more about Reesha here) about pivoting her business goals during the pandemic and her advice to creatives who want to start their own company.

Tell us about your journey in your own words and what's connected it all together for you. What inspired your passion for your work?

My love of entertainment started when I was a kid but really amplified when I got my first job at the age of 16 at Radio KDNA. After high school, I attended the Art Institute of Seattle and graduated with a degree in Music Business. 

Prior to starting my own company, I was the Marketing Manager for Shoalwater Casino in Tokeland, WA and before that, I was the Advertising Specialist for Legends Casino. It was during my time as Marketing Manager that I really understood my passion, which is creating events, concerts. 

There is something about creating experiences, creating memories for people that I just adore. On a side note, with all the casino experience I had, I was able to work on some really cool projects.One of my most favorite projects I was a part of was to help create the slot machine I Like Big Bucks featuring Sir Mix-A-Lot, that was a true labor of love.

How do you continue to do the work that you're doing?

One thing that has happened to me during COVID was that I had to pivot my business since a big chunk of my business is events-driven. I have been working on the marketing part of my business, doing media buying for companies as well as starting a new business with my brothers.  

The business with brothers is still a very creative outlet for us. We make custom shirts, stickers, and mugs for others along with our own individual line of products that match our unique style. 

As if that wasn't already a lot, one thing I did really miss was the entertainment part of my job so that has prompted me to start working on a different passion project which is focused on social media content and the creators that are in the forefront. I really can't say much more about it just yet. This pandemic has forced me out of my comfort zone and really pushed me to broaden my vision.

What advice would you give to someone who is aspiring to start their own company?

The advice I would give to anyone who is aspiring to start their own company, to work for themselves, is to do it. Take that leap of faith in yourself.  

It is stressful, it can be scary at times but honestly, it has been one of the best things that I have ever done for myself. If you are in a position where you can't quit your job just yet, start working on that side hustle and just know eventually that side hustle will turn into your full-time gig. Life is too short to have regrets, take that chance on yourself. 

Not So Silent Night Event flier from SheBully Events

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